A native of Covington, GA, a graduate of Georgia Southwestern State University, and a marketing professional, I bring a unique perspective that merges both small town and big city ideas together with a creative and innovative spin and an analytical and attentive eye.
Led the complete migration of HealthWay.com from WordPress to Shopify, creating a modern website with separate experiences for consumers and dealers while improving usability, performance, and brand consistency.
Redesigned the Intellipure Shopify website by creating 40+ new pages focused on education, conversion, and customer experience while supporting the brand's evolution to Intellipure by HealthWay.
Rebuilt Intellipure's affiliate program from the ground up, creating scalable processes, growing the program to over 100 affiliates, and increasing monthly affiliate revenue more than eightfold.
Researched, planned, and designed the information architecture and wireframes for a complete nonprofit website redesign focused on storytelling, usability, and content organization.
Print Materials Library
Created Batchelor & Kimball's first cohesive print materials library, designing brochures, recruiting materials, trade show collateral, and branded resources that established consistency across the company's marketing efforts.
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