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Marketing
HealthWay Family of Brands - Intellipure
HealthWay is an industry leader in professional-grade air purification systems designed to improve indoor air quality in both residential and commercial settings. Since joining the team in February 2025, I have focused primarily on marketing support for Healthway's B2C brand, Intellipure. As Digital Marketing & eCommerce Coordinator, I support the Intellipure brand across multiple channels—managing the affiliate and influencer programs, leading social media strategy and execution, and assisting with customer service support. I also contribute to broader marketing efforts, including assisting with campaign development, ecommerce operations, and day-to-day coordination to ensure smooth, consistent brand performance.
The Findings Group, LLC.
The Findings Group is a research and evaluation firm located in Decatur, GA, that provides research and evaluation services to K-12 and post-secondary public education organizations and programs focused on promoting accessible and inclusive STEM education to minority groups. As Marketing Specialist, I oversee activities on social media and maintain and update the company website as needed.
I was able to successfully update the website for the first time since it was created in 2009 and add a refreshing and modernized look and feel, as well as improve navigation and usability. Site traffic has improved, and the company is now able to more-efficiently share and promote its services, clients, and publications through its site.
Since the firm has never had social media presence, I created a LinkedIn from scratch and have been able to maintain regular recording and interaction on the platform when the company interacts with clients and attends conferences and other special events. Since June 2023, the page has gained 13 followers and has regular visitors.
Website Updates
Social Media
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STARS Computing Corps
While working with The Findings Group, I was able to assist in the preparation for STARS Celebration 2024, a conference hosted by their client, STARS Computing Corps. I was able to design materials such as a custom backdrop, table runner, flyers, swag, and a custom logo. Because of the efforts of the TFG team and the conference support I was able to provide, the TFG team had over a 90% response rate to their surveys, up from 50% the previous year.
Batchelor & Kimball
Batchelor & Kimball is a mechanical engineering and plumbing contractor specializing in projects that call for advanced expertise and problem-solving. For more than 40 years, B&K has been a go-to partner of top U.S. contractors and facility owners — most notably for HVAC and plumbing infrastructure in healthcare settings, research labs, industrial facilities and environmentally-sensitive data centers. As Marketing Assistant, I assisted in developing Batchelor & Kimball's marketing program. My role included event planning and execution, social media management, graphic design, trade/career fair preparation, and content creation amongst other duties.
Since joining in November 2023, I was able to help further develop Batchelor & Kimball's emerging marketing program. I was able to help create and develop B&K's print materials library which inlcuded creating internship/co-op booklets, B&K culture booklets for career fairs, and booklets highlighting the industries we served for tradeshows. I was extensively involved in event planning. Besides helping plan all of our internal, culture based events across our 9 locations (archery contest, axe throwing contest, holiday parties, volunteer events, food truck lunches, etc.), I was also able to help plan and execute Batchelor & Kimball's first ever Project Manager's Summit which included creating the PM Summit logo, coordinating the location, swag options, keynote speaker, and budget and helping host the event itself. I was also able to participate in career fairs, where I helped pick out swag, create print materials to distribute, and talk with potential employees at B&K's booth.
In my time at Batchelor & Kimball, I was also very involved with graphic design, photography, and video production. I created flyers for career fairs and events, logos for the PM Summit and our internal L&D program, graphics for social media, and all of our print materials, I was able to learn how to operate a drone and take photos/videos of our 90,000 sq.ft. fabrication shop, our job sites, and our internal events. Besides drone videos, I was also able to create several videos for social media and for our L&D and onboarding programs, which included videos on our history, brand, and values, amongst others.
Sol Design Co
Sol Design Company is an advertising firm that provides creative solutions to communicate brands through different mediums, creates upfront product strategy, and provides back-end structure to maintain marketing function to clients primarily in the nonprofit sector focusing on social justice, minorities, and education. As Marketing Assistant, I assisted in all aspects of the firm, including but not limited to supporting wireframe development, content writing, graphic design, and analytics.
Freelance/Projects
Outside of my formal work experience, I have had the privilege of providing marketing solutions through different mediums, such as Facebook and personalized websites, to smaller groups or organizations. For an independent instrumental quartet, the East Atlanta Horns, I have been acting as the primary social media handler and have also designed their business cards. For Agnes Scott College’s Class of 2018 Alumnae Group, I designed, maintain, and provide analytics for the alumnae website. I have also designed and maintain wix portfolio websites for young professionals entering the workforce.
Georgia Southwestern State University
Over the course of my undergraduate career at Georgia Southwestern State University, I was able to take several broad business and marketing courses, where I was able to cultivate my written and verbal communication abilities as well as my leadership and collaborative thinking skills in terms of both digital and non-digital marketing. I was also able to work on research that explored how safety measures and other factors influenced the purchase intention of consumers at movie theaters and other sources of entertainment outside of the home, which I presented at Georgia Southwestern State University’s Research Symposium in April 2021.
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Alcovy Tiger Band
From 2018 - 2019, I provided graphic design support to Alcovy High School's marching band program. I helped create promotional flyers, t shirt designs, and a logo design for ATB that was even painted on the wall of the band room.