Batchelor & Kimball

Marketing Assistant | November 2023 - August 2024

Overview

Batchelor & Kimball is a national mechanical contractor specializing in complex HVAC and plumbing systems for healthcare facilities, research laboratories, industrial projects, and mission-critical data centers.

As Marketing Assistant, I supported the continued growth of the company's marketing program by developing brand assets, coordinating company events, creating digital and print marketing materials, managing online content, and strengthening recruitment and employer branding efforts.

My Role

My responsibilities spanned nearly every area of the marketing department, giving me the opportunity to contribute to both strategic initiatives and day-to-day marketing operations. I worked across print, digital, events, photography, video production, and internal communications while helping establish marketing processes and resources that could be used throughout the company.

Key Contributions

Event Planning & Corporate Communications

I helped plan and execute internal and external events that strengthened company culture and supported recruitment efforts. My largest project was assisting with Batchelor & Kimball's first Project Manager Summit, a three-day leadership event that brought together project managers from across the company.

Other events included:

Batchelor & Kimball's 1st Project Manager
Summit
Annual Archery Contest
Annual Axe Throwing Competition
Holiday celebrations
Volunteer events
Employee appreciation events
Career fairs and recruiting events

Print & Marketing Materials

One of my primary initiatives was helping build Batchelor & Kimball's print materials library. I created marketing collateral that supported recruiting, business development, onboarding, and company events.

Projects included:

Career fair brochures
Internship & co-op booklets
Company culture booklet
Industry-specific trade show materials
Event signage
Onboarding documents
Promotional materials

Graphic Design & Branding

I created a wide variety of branded assets for both internal and external audiences, ensuring consistency across marketing materials and company communications.

Projects included:

Project Manager Summit branding
Learning & Development program logo
Social media graphics
Flyers
Event graphics
Presentation materials
Internal marketing assets

Photography & Video Production

During my time at Batchelor & Kimball, I expanded into photography and video production, including learning to operate a drone to capture content across fabrication facilities, job sites, and company events.

Creative work included:

Drone photography
Drone video
Jobsite photography
Event photography
Social media videos
Company history videos
Onboarding content
Learning & Development videos

Website & Digital Marketing

I supported the company's digital presence by maintaining website content, creating social media graphics and posts, and assisting with ongoing marketing communications.

This work helped ensure the company's online presence remained professional, consistent, and aligned with its brand.

Highlights/Wins

Helped organize Batchelor & Kimball's first Project Manager Summit, bringing together project managers from across the company for a three-day leadership event.
Contributed to the development of the company's print materials library for recruiting, onboarding, and trade shows.
Created branded marketing materials used across career fairs, internal programs, and company events.
Produced photography and drone video showcasing fabrication facilities, job sites, and company culture.
Supported employer branding initiatives through recruiting events, social media, and marketing collateral.
Gained experience across nearly every area of marketing, including branding, events, website management, graphic design, photography, and video production.

Featured Projects

Creating a Consistent Print Library for Recruiting & Business Development

When I joined Batchelor & Kimball, one of my major initiatives was helping build a cohesive library of print marketing materials that could be used across recruiting, trade shows, onboarding, and business development.

I designed and organized a variety of brochures, booklets, and promotional materials that provided a consistent visual identity while communicating the company's culture, services, and career opportunities. These resources became reusable marketing assets that supported multiple departments and events throughout the year.

Projects included internship and co-op guides, company culture booklets, trade show materials, industry brochures, onboarding documents, and recruiting collateral for career fairs.

By creating a centralized collection of branded materials, I helped establish a stronger foundation for future recruiting and marketing efforts while improving consistency across the company's printed communications.

Project Highlights

Helped establish Batchelor & Kimball's print materials library
Designed recruiting, onboarding, and trade show materials
Created internship, co-op, and company culture booklets
Developed consistent branding across print collateral
Produced reusable assets that supported recruiting and business development

Batchelor & Kimball's First Project Manager Summit

One of the most rewarding projects I worked on at Batchelor & Kimball was helping plan and execute the company's first-ever Project Manager Summit. Planned in fewer than six months, the three-day event brought together project managers from across the company for the first time, creating opportunities for professional development, collaboration, and networking.

As part of the marketing team, I supported nearly every stage of the event planning process. My responsibilities included designing the official Project Manager Summit logo, coordinating the event venue, assisting with budget planning, selecting branded swag, communicating with vendors and attendees, helping secure a keynote speaker, and creating event communications and marketing materials. During the summit, I also assisted with on-site event coordination to help ensure everything ran smoothly.

This project strengthened my experience in large-scale event planning, project coordination, branding, and cross-functional collaboration while contributing to a milestone event for the company.

Project Highlights

Helped plan and execute Batchelor & Kimball's first Project Manager Summit
Assisted in coordinating a three-day company-wide leadership event
Designed the official event logo and branding
Coordinated venue logistics, promotional items, and event communications
Supported budgeting, vendor coordination, and on-site event execution

Print Materials

PM Summit

Gallery

Skills & Tools

Reflection

This role broadened my marketing experience beyond digital channels by giving me hands-on involvement in branding, event management, creative production, photography, and internal communications. Working across a wide variety of projects strengthened my ability to balance multiple priorities while contributing to the continued growth of an evolving marketing department.

Batchelor & Kimball Website

Batchelor & Kimball Linkedin