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US Polyco
The Problem
US Polyco provides high-performance, sustainable asphalt solutions for the roofing and paving industries. While working at Sol Design Co, Polyco reached out to our team about designing some new landing pages for the website we had recently built for them. Since they cater their products to both the roofing and paving markets, they wanted specific landing pages for each market, as well as some edits to the home page to showcase the new landing pages. The site, as we had originally launched it, was very catered towards the paving industry. They had just recently launched a major paving product and wanted to showcase it on their website, but in showcasing this new paving product, the roofing industry was completely ignored. These landing pages would showcase a more complete view of Polyco on their website.
What I Did
As a member of the Sol team, my role in this project was research/planning, wireframe development, and content loading. We started this process with research and planning. We collected all of the content we currently had for the landing pages and spoke to the client to see what other types of content they would like to see on the landing pages. Once I had an idea of the content we would have to fill the pages, I started wireframing. For the homepage, I recreated the original homepage and then added a new block titled "Industries we Serve" that contained two short blurbs about each market and buttons that would that you to each page. I placed this new block in the middle of the page above the news section and under the block that highlights their major paving product, "Sigmabond", so that their product and their process are still getting attention, but the new landing pages are also able to be highlighted.
The landing pages themselves were built to mirror each other. Both pages had the same four blocks at the bottom, but each of those blocks would be catered to their market - insights would be filtered for each page, and resources and alliances would be page specific, The paving page was made to be very similar to how the original home page was- including the Sigmabond video and discussion about their RDP process - as the original home page basically was a paving landing page. The roofing page was built simiarly to the paving page, with a video/motion graphic. (like the Sigmabond video), but in place of content geared towards their process, the content on the roofing page would be geared towards their products.
Wireframes
Outcome
Once the wireframes were built, we showed them to the client and made a series of small edits based off of those discussions. The homepage had no edits as there were minor changes there to begin with. There was a testimonial block and a 'benefits of Sigmabond' block added to the paving page. Adding a testimonial block to the paving page made the two landing pages mirror each other better and added an extra piece of information to entice potential customer. The order of the blocks was changed on the roofing page to better suit the new content that had been written. Also, the contact forms and 'Alliances' sections were removed from each page., making each page more concise.
After the wireframes were approved by the client, they were sent to the design and developement teams where they were built on the Polyco website, the new content was loaded, and the pages were launched,