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The Findings Group
Marketing Specialist | January 2020 - Present
Overview
The Findings Group is a research and evaluation firm that partners with K–12 schools, higher education institutions, and organizations to improve STEM education through research, evaluation, and data-driven insights.
As Marketing Specialist, I manage the firm's digital presence by maintaining the company website, developing social media content, creating marketing materials, and supporting conference and client events. Since joining the team, I have helped modernize the company's brand presence and create new opportunities to showcase its research, publications, and client partnerships.
My Role
Working closely with leadership, I support the firm's marketing efforts through website management, social media, graphic design, and conference materials. Because I have worked with The Findings Group for several years, I've had the opportunity to help grow its digital presence while supporting special projects for both the firm and its clients.
Key Contributions
Website Management
I redesigned and continue to maintain The Findings Group's website, improving its visual design, navigation, and usability while making it easier for visitors to explore the firm's services, publications, and client work.
Responsibilities include:
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Website redesign
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Website maintenance
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Content updates
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Navigation improvements
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User experience enhancements
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Ongoing website support
Social Media & Brand Presence
I established The Findings Group's LinkedIn presence from the ground up and continue to manage the account through regular content creation and event coverage.
Responsibilities include:
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LinkedIn management
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Content creation
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Conference coverage
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Graphic design
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Community engagement
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Brand awareness
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Branded Powerpoint
Template Creation
Conference & Marketing Support
In addition to digital marketing, I support conferences and client events by designing branded materials and promotional assets that strengthen The Findings Group's professional presence.
Projects include:
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Event branding
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Conference signage
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Backdrops
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Table runners
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Promotional materials
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Swag design
Key Accomplishments
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Modernized The Findings Group's website for the first time since its original launch, creating a more contemporary design and improved user experience.
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Built and continue to manage the company's LinkedIn presence from scratch, establishing a new channel for client engagement and company visibility.
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Support conference marketing through branded materials, promotional graphics, and event collateral.
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Help maintain a consistent brand presence across digital and print marketing efforts.
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Partner with leadership on ongoing marketing initiatives and organizational communications.
Featured Projects
Modernizing The Findings Group Website
One of my largest projects with The Findings Group was redesigning the firm's website, which had remained largely unchanged since its original launch in 2009. The goal was to create a more modern, user-friendly experience while making it easier for visitors to discover the firm's services, publications, research, and client work.
I led the visual redesign of the website, refreshed page layouts, improved navigation, reorganized content, and enhanced usability throughout the site. The redesign gave the organization a stronger online presence while creating a flexible website that could continue growing alongside the firm.
My Contributions
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Led the website redesign
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Modernized the site's visual design
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Improved navigation and user experience
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Reorganized website content
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Continue to maintain and update the website
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Support ongoing website improvements
STARS Celebration 2024 Conference Support
As part of my work with The Findings Group, I supported preparations for the STARS Celebration 2024 conference hosted by STARS Computing Corps. Working alongside the team, I created branded marketing materials that helped establish a professional and cohesive conference presence.
My work included designing a custom event logo, backdrop, table runner, promotional flyers, and conference swag. These materials helped strengthen attendee engagement and supported The Findings Group's data collection efforts throughout the event.
The conference achieved a survey response rate of more than 90%, a significant improvement from approximately 50% the previous year, providing the team with substantially more participant feedback to support their evaluation work.
My Contributions
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Designed conference branding and event logo
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Created custom backdrop and table runner
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Designed promotional flyers
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Assisted with conference swag
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Supported event preparation and execution
Gallery
Skills & Tools
Website Management | Website Design | UX Improvements | Content Strategy | LinkedIn Marketing | Graphic Design | Event Marketing | Branding | Conference Support | Client Relations | Digital Marketing | WordPress | Canva
What This Role Added to My Experience
Working with The Findings Group has strengthened my ability to manage long-term marketing initiatives and build a consistent digital presence for a professional services organization. This role has given me experience balancing ongoing website management with creative projects, event marketing, and strategic communications while demonstrating how thoughtful marketing can help organizations better communicate their mission and connect with their audiences.