Sol Design Co

Marketing Assistant | October 2021 - September 2023

Overview

SolDesign Company is a creative marketing agency that partners primarily with nonprofit organizations, educational institutions, and mission-driven organizations to develop strategic marketing solutions, strengthen brand identities, and build engaging digital experiences.

As Marketing Assistant, I supported a wide range of client projects spanning website development, digital marketing, content creation, social media, SEO, email marketing, and analytics. Working in an agency environment gave me the opportunity to collaborate on multiple brands simultaneously while developing well-rounded marketing and creative skills.

My Role

As part of the marketing team, I contributed to projects throughout the entire marketing process—from research and website planning to content creation and ongoing website management. I collaborated with both clients and internal team members to help deliver digital marketing solutions that aligned with each organization's goals while maintaining consistent branding and user experience.

Key Contributions

Website Strategy & Development

I assisted with website planning and development for a variety of clients by creating wireframes, supporting user experience planning, organizing website content, and maintaining existing websites.

Projects included:

Website wireframes
UX planning
Website maintenance
Content updates
Website research
Quality assurance

SVPI_Wireframes_(Phase_1)_page-0004[1].jpg

Content Strategy & SEO

I created and organized website content while supporting search engine optimization efforts to improve website visibility and create engaging user experiences.

Responsibilities included:

Website copywriting
SEO support
Content organization
Keyword research
Analytics review

Social Media & Digital Marketing

I supported client social media accounts by creating graphics, developing content, producing videos, and monitoring performance to help clients strengthen their online presence.

Projects included:

Social media graphics
Content creation
Video production
Content scheduling
Performance reporting

Email Marketing

I assisted with the creation and execution of email marketing campaigns for clients, helping communicate important updates, events, and organizational initiatives through branded email communications.

Responsibilities included:

Email design
Campaign creation
Content writing
Email deployment

Client Collaboration

Working directly with clients allowed me to gain valuable experience translating ideas into marketing solutions while balancing multiple projects and deadlines in a fast-paced agency environment.

Responsibilities included:

Client communication
Project coordination
Marketing research
Creative collaboration
Campaign support

Highlights/Wins

Supported digital marketing initiatives for multiple nonprofit and mission-driven organizations.
Contributed to website planning, development, and ongoing maintenance across multiple client accounts.
Created website content, social media graphics, videos, and email campaigns for a variety of audiences.
Assisted with SEO and analytics to support client marketing goals.
Collaborated with clients and internal teams to deliver creative, user-focused marketing solutions.

Featured Project

Redesigning a Mission-Driven Organization's Digital Presence

As part of my work at SolDesign Company, I contributed to the redesign and development of The Dorot Foundation's website, a nonprofit organization dedicated to advancing social justice, equity, and leadership development through strategic grantmaking and fellowship programs.

Working as part of the project team, I supported the website from the planning stages through launch by helping create a user experience that clearly communicated the foundation's mission while making information more accessible and engaging for visitors.

My work included developing website wireframes, organizing content, supporting UX planning, and assisting with quality assurance throughout the development process. I collaborated with team members to ensure the website reflected the organization's brand while creating a clear, intuitive experience for users navigating grantmaking information, fellowship programs, and organizational resources.

This project strengthened my experience in website strategy, content development, and user experience design while reinforcing the importance of creating digital experiences that balance organizational goals with user needs.

My Contributions

Created website wireframes and page layouts
Supported UX planning and user journey development
Organized and loaded website content
Assisted with quality assurance
Collaborated with designers, developers, and project stakeholders
Helped create a user-friendly experience aligned with the foundation's mission

Skills Demonstrated

Website Strategy
UX Design
Research
Wireframing
Content Strategy
Website Quality Assurance
Client Collaboration
Project Coordination

Gallery

Skills & Tools

Reflection

Working at SolDesign Company provided a strong foundation in agency marketing and exposed me to a diverse range of industries, clients, and digital marketing disciplines. Managing multiple projects at once strengthened my organization, communication, and problem-solving skills while reinforcing the importance of creating marketing strategies tailored to each client's unique goals. This experience gave me the versatility to confidently contribute to website development, content strategy, digital marketing, and creative projects across a variety of organizations.

Sol Design Co Website

Sol Design Co Linkedin